GCash launches Green Transaction Alerts

0
YouTube working on tool that lets creators sing like Drake

New feature shows carbon reduced by doing digital transactions

GCash, the Philippines’ leading finance app and largest cashless ecosystem has announced its newest update, Green Transaction Alerts, which allows users to see the grams of carbon they reduced by digitally sending money and doing bank transfers.

GCash’s newest feature is the latest innovation to underscore the fintech giant’s commitment to sustainability. In 2019, GCash commissioned the China Beijing Environmental Exchange to compute carbon emissions of manual transactions converted to digital ones. The Green Transaction Alerts make use of the same computations and metrics, allowing users to see their reductions in carbon emissions by transacting digitally. The reductions in carbon emissions are realized when users forgo the consumption of paper and plastic or the use of electricity and transportation when they do their manual transactions.

“Sustainability is embedded in the way GCash conducts its business, and we’ve provided ways for our users to see how their actions on the app also contribute to environment-friendly actions that ultimately protect our planet and contribute to a greener future,” stated CJ Alegre, GCash Sustainability Head.

The Green Transaction Alerts complement other in-app sustainability features of GCash, including the award-winning GForest, which allows users to contribute to reforestation efforts through gamification. As of 2024, a total of 2.7 million trees have been planted by GCash, resulting from users’ digital transactions.

“We continue to look for ways to become an even more sustainable company, and more importantly, to provide avenues for Filipinos to take action for the planet – and this is only the beginning as will gradually make these alerts available for other transactions in the coming months. Combining the power of tech with innovation and creativity, we hope this will form a habit for Filipinos to consciously act towards creating a positive impact with every simple digital transaction they make,” added Alegre.

 


Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld Web site. For more information, send an email to [email protected].

Join us on Viber at https://bit.ly/3hv6bLA to get more updates and subscribe to BusinessWorld’s titles and get exclusive content through www.bworld-x.com.

#GCash #launches #Green #Transaction #Alerts

About Author

Leave a Reply