Housing.com Owner Says Peak Losses Behind, Home Loans Next Growth Lever

The big focus will be on the core listings business, but a large part of the growth will be driven through new product integration, according to Agarwala.

“We’ve recently launched something called Housing Expert Pro, which is an in-depth product for our customers. We are expanding geographically over the last three years, having ventured into 13 Tier-II markets. Previously, we were only in the top eight metros,” he said.

Housing.com has also forayed into promoting listings for commercial properties apart from just residential ones.

“On the adjacency side, we have a very strong vertical called Pay On Credit. We’ve introduced personal loans for home improvement, rental insurance and many other financial products,” he said.

Earlier this month, Housing.com also made an undisclosed strategic investment in Easiloan, a fintech startup focusing on digitising the home loan journey.

“We believe that partnership will help us fulfill our ambition of becoming India’s largest home loan origination platform because we believe there’s a natural synergy with real estate,” he said. “Given where we are in terms of our market position… we can leverage that to build India’s largest home loan origination platform,” he said.